Products related to Role:
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Trust and Brand Management : The Role of Brand Heritage
Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance. The benefits for readers of this book lie in several aspects: knowledge of corporate brand management, brand heritage and related concepts, theoretical and practical foundations of brand management and brand heritage, and empirically supported research on the relationship among brand heritage, brand management practices, antecedents, and outcomes of heritage-based corporate brand management. This book consists of two parts. The first part provides a literature review and theoretical and practical background on brand heritage, its antecedents and outcomes, brand management approaches, and heritage-based corporate brand management.The second part presents the results of an empirical study as structural equation modeling to establish the relationship among brand heritage, corporate brand management practices, antecedents (brand history, culture, identity, and authenticity), and outcomes of heritage-based corporate brand management (brand trust, brand equity, and performance).In addition, the book includes 31 case studies of well-known heritage brands presenting their history, marketing communications, development, and positioning strategies. The benefit for managers is the presentation of terms and specific tools related to corporate brand management in the market and customer outcomes.
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Heritage Tourism
Heritage Tourism provides a balanced view of both theoretical issues and applied subjects that managers must deal with on a daily basis.These concepts are illustrated throughout the text via examples and boxed case studies. With the rapid growth of special interest travel during the past two decades, the demand for heritage tourism experiences has soared, and its economic and socio-cultural importance cannot be overstated.This book addresses this booming type of tourism and will prove to be a valuable resource for educators, students, and practitioners in the field of heritage tourism.
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The Venice Arsenal : Between History, Heritage, and Re-use
This book reviews four decades of debate about restoring an industrial heritage site of inestimable value – the Venice Arsenal.Focusing on the challenges of economic, financial and institutional feasibility, it reveals how failing to address these aspects has undermined potential solutions from both technicians and heritage professionals. With a deep connection to the city over centuries, the Arsenal was the very basis of La Serenissima’s sea power, enabling its economic expansion.Later, it maintained a vital military function through shipbuilding until World War II.But the slow process of abandonment of the traditional site’s uses and spaces continues to pose questions regarding its preservation and re-use.Drawing on original research from urban planners, architects and historians, the book provides a critical investigation into the organizational and managerial challenges of this unique site, and crucially, why so little has been achieved compared with potential opportunities. Featuring numerous color photographs and exploring the particular challenges of restoration and re-use facing the Venice Arsenal, this insightful evaluation of the history of this site provides a uniquely informative case for the discipline of industrial heritage.
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The Social Role of Art and Culture in Central Asia
This collection of multi-disciplinary essays offers a fresh, perspective on Central Asian art and culture as it gains increased attention on both the local and international stage.Influenced by the golden ages of its history – from the ancient Scythians, through the glory of the Persians and Turks, and shaped by the Russian and later Soviet imperial powers – the region is revealed as exotic, dramatic, and universally topical.Contributions come from scholars and participants in the Central Asian cultural scene who specialise in different, often isolated, spheres.Their unifying theme is identity and its formation, including national, ethnic, cultural, religious and gender identities. Art and culture are shown to have active social roles – representing, analysing, questioning and supporting social upheavals and change.Culture is seen as an intrinsic part of society; while being affected by the specific historical context, it does at times affect it in return.From major socio-economic and political shifts, to smaller yet not less potent personal and individual identities, this collection demonstrates we are once again experiencing a time in which culture plays a crucial role in opening minds and facilitating change.The chapters in this book were originally published as a special issue of Central Asian Survey.
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What is the role of history?
The role of history is to provide a record of past events, actions, and decisions made by individuals, societies, and civilizations. It helps us understand how the present has been shaped by the past and provides valuable lessons for the future. By studying history, we can gain insights into human behavior, societal development, and the consequences of various actions, allowing us to make more informed decisions and avoid repeating past mistakes. Ultimately, history serves as a guide for navigating the complexities of the world and shaping a better future.
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What role do cucumbers play in Russian culture?
Cucumbers play a significant role in Russian culture, particularly in their cuisine. They are a staple ingredient in many traditional Russian dishes, such as salads, soups, and pickles. In fact, pickled cucumbers, known as "pickles," are a popular accompaniment to many meals and are often served as a side dish. Cucumbers are also commonly used in Russian skincare and beauty practices, as they are believed to have hydrating and soothing properties for the skin. Overall, cucumbers are an integral part of Russian culinary and cultural traditions.
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What role does manipulation play in history?
Manipulation has played a significant role in shaping historical events and outcomes. Throughout history, individuals and groups have used manipulation to gain power, control narratives, and influence public opinion. Whether through propaganda, deception, or coercion, manipulation has been a tool used by leaders, governments, and other influential figures to achieve their goals and shape the course of history. It has been used to justify wars, suppress dissent, and maintain social hierarchies. Overall, manipulation has been a powerful force in shaping the trajectory of historical events and the behavior of societies.
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What role does international tourism play as a factor of globalization?
International tourism plays a significant role in globalization by fostering cultural exchange, promoting economic growth, and connecting people from different parts of the world. It helps in breaking down barriers between nations, creating a more interconnected and interdependent global community. Additionally, tourism can lead to the transfer of ideas, knowledge, and technology between countries, further contributing to the process of globalization. Overall, international tourism serves as a catalyst for promoting understanding, cooperation, and mutual respect among diverse cultures and societies.
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Authenticity in North America : Place, Tourism, Heritage, Culture and the Popular Imagination
This interdisciplinary book addresses the highly relevant debates about authenticity in North America, providing a contemporary re-examination of American culture, tourism and commodification of place.Blending social sciences and humanities research skills, it formulates an examination of the geography of authenticity in North America, and brings together studies of both rurality and urbanity across the country, exposing the many commonalities of these different landscapes.Relph stated that nostalgic places are inauthentic, yet within this work several chapters explore how festivals and visitor attractions, which cultivate place heritage appeal, are authenticated by tourists and communities, creating a shared sense of belonging.In a world of hyperreal simulacra, post-truth and fake news, this book bucks the trend by demonstrating that authenticity can be found everywhere: in a mouthful of food, in a few bars of a Beach Boys song, in a statue of a troll, in a diffuse magical atmosphere, in the weirdness of the ungentrified streets.Written by a range of leading experts, this book offers a contemporary view of American authenticity, tourism, identity and culture.It will be of great interest to upper-level students, researchers and academics in Tourism, Geography, History, Cultural Studies, American Studies and Film Studies.
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Consuming History : Historians and Heritage in Contemporary Popular Culture
Consuming History examines how history works in contemporary popular culture.Analysing a wide range of cultural entities from computer games to daytime television, it investigates the ways in which society consumes history and how a reading of this consumption can help us understand popular culture and issues of representation. In this second edition, Jerome de Groot probes how museums have responded to the heritage debate and how new technologies from online game-playing to internet genealogy have brought about a shift in access to history, discussing the often conflicted relationship between ‘public’ and academic history and raising important questions about the theory and practice of history as a discipline.Fully revised throughout with up-to-date examples from sources such as Wolf Hall, Game of Thrones and 12 Years a Slave, this edition also includes new sections on the historical novel, gaming, social media and genealogy.It considers new, ground-breaking texts and media such as YouTube in addition to entities and practices, such as re-enactment, that have been underrepresented in historical discussion thus far. Engaging with a broad spectrum of source material and comparing the experiences of the UK, the USA, France and Germany as well as exploring more global trends, Consuming History offers an essential path through the debates for readers interested in history, cultural studies and the media.
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Globalising Welsh Studies : Decolonising history, heritage, society and culture
OPEN ACCESSTo read the PDF of Globalising Welsh Studies: Decolonising history, heritage, society and culture for free, follow the link belowGlobalising Welsh Studies: Decolonising history, heritage, society and cultureThis book is freely available on a Creative Commons licence thanks to the kind sponsorship of the libraries participating in the Jisc Open Access Community Framework OpenUP initiative. Interest in race and ethnicity research in Wales has grown apace in the last decade, opening up wider debates about the nature, focus and content of what collectively is called Welsh Studies.Across a range of disciplines, we are witnessing not only a ‘global turn’ placing Wales more substantively within a plethora of global interconnections, but also a ‘decolonial turn’ that involves the questioning of disciplinary traditions and knowledge production, and highlighting the colonial legacy that shapes academic pursuits.In the present text, we explore the development of Welsh Studies through the lens of race/ethnicity.Contributors from history, heritage studies, literature, film, policy, social and cultural studies offer case analyses adopting new perspectives, theoretical routes and methodological innovations, with the aim of illustrating aspects of the decolonising of knowledge production.
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Corporate Leadership and Its Role in Shaping Organizational Culture and Performance
Increasing globalization, cutthroat competition, recurrent financial crises, and new social media technology provide unimaginable strain on companies to rethink their human resources practices.Such ever-growing business environments particularly call upon companies to develop sustainable leadership practices and create a well-established organizational climate.By promoting an organizational value system, the leader can influence the work behavior and attitudes of the employees and results.Corporate Leadership and Its Role in Shaping Organizational Culture and Performance is an essential reference source that investigates the influence of corporate leadership on the organizational culture and performance of a company and ways in which this understanding can improve firm effectiveness, nurture entrepreneurial behavior and practices, and establish innovative processes.Featuring research on topics such as intellectual capital, job satisfaction, and gender inequality, this book is ideally designed for managers, executives, business leaders, entrepreneurs, researchers, academicians, and students.
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What is the role of manipulation in history?
Manipulation has played a significant role in shaping history by influencing people's beliefs, decisions, and actions. Throughout history, leaders, governments, and other powerful entities have used manipulation tactics to control populations, justify wars, and maintain their authority. By manipulating information, emotions, and perceptions, individuals and groups have been able to sway public opinion, rewrite narratives, and consolidate power. However, manipulation can also have negative consequences, leading to social unrest, conflict, and the erosion of trust in institutions.
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How can one forget culture and heritage?
One can forget culture and heritage by not actively engaging with it, by being disconnected from one's roots and community, and by prioritizing other aspects of life over preserving and celebrating one's cultural identity. This can happen through assimilation into a different culture, lack of exposure to one's own cultural traditions and practices, and a lack of interest in learning about one's heritage. Additionally, societal pressures and discrimination can also contribute to the erasure of one's culture and heritage.
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Which horse breeds have played a role in history?
Several horse breeds have played significant roles in history, including the Arabian, which is known for its speed, endurance, and intelligence, and has been used in warfare, trade, and transportation for centuries. The Andalusian, with its strength, agility, and beauty, has been prized by royalty and used in both war and equestrian sports. The Thoroughbred, developed in England for horse racing, has had a major impact on the sport and has been influential in the development of many other horse breeds. These are just a few examples of horse breeds that have left their mark on history.
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What is role diffusion and role distance?
Role diffusion refers to the blurring of boundaries between different roles a person occupies, leading to confusion and conflict. This can happen when a person takes on too many responsibilities or when roles overlap in a way that is unclear. On the other hand, role distance refers to the emotional detachment or disengagement from a particular role, often as a coping mechanism to protect oneself from the demands or expectations associated with that role. Both role diffusion and role distance can impact an individual's sense of identity and well-being.
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